There are many social subjectivities, but the ones
that come to mind are: Age, class, gender, race, religion, sex, and sexuality.
Due to the commonality of social subjectivities as
well as its connection to ideologies, social subjectivities becomes an
important phenomenon to discuss in media studies.
Social subjectivities occur in our everyday lives. It
is how one person views another person and is tied to ideology because of how
much value is placed on social subjectivities. For instance, we can look at how
someone is dressed as well as their grammar and try to determine what class
they fall into, we develop a narrative of their life, and we do it without
evening thinking about it. For example with all of the signifiers in this picture, the missing tooth, the flannel, the cowboy hat, the guns, and confederate flag, are all signs that this is a redneck. So we social subjectify him as such.
It’s strange that at this point in time, in my
personal life, I am not experiencing social subjectivities. Many women find
themselves as activists for feminism, I have yet to experience my gender
holding me back from goals, jobs, etc.
Media in terms of its use for empowerment has
definitely been used in the past couple of years. I have not personally used it
for empowerment purposes, but those that have include, gay rights, black lives
matter, woman’s rights and more.
A recent use of media for empowerment was the half-time
show performance at the 2016 Super Bowl represented the Black Lives Matter
movement and the Gay Rights movement. Coldplay based his part of the show
around Gay Rights through symbolism, with vivid colors and the recurrence of
the symbol for Gay rights the rainbow.
The Black Lives Matter movement was
shown through Beyoncé’s performance who is a powerful Black Women who showed
her support through the dressing up in
Black Panther attire and singing her
song Formation that directly discusses race.
By referencing the Black Panthers in Beyoncé’s
performance, she is using subject positioning and directly using popular
culture to do so. The Super Bowl half-time show was one of the best times to
make a statement through media to have access to the largest audience possible.
Which was a smart move on her part.
Those that viewed the half-time show had much to say
regarding her performance on whether it was right or wrong and those beliefs
and values that are reflected while ideological are basing their opinions on
what was observed through social subjectivities.
Links:
http://www.theblaze.com/wp-content/uploads/2016/02/Screen-Shot-2016-02-08-at-10.22.02-AM-620x413.jpg
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